women's urban clothing, urban clothing uk, surf mens, surf ladies, skating clothing, snowboarding clothing

The story starts in 2004 with three boardriders, faced with dead end jobs and just wanting to snowboard, yup the bug had bitten us hard. We started throwing around ideas, designs and dreams of a company with an ethos that makes every worker a part of the business. These ideas, dreams and designs evolved into reality in 2004 with pen to paper, fingers to keyboards, IAMWHY grew in the midnight hours.

Unfortunatly the lease was up at the spot we rented (sure glad they didn't check up on us haha!) so anyway we had to move. We found a warehouse in here in Cornwall but at the last second the whole deal fell through, so we we're back to printing at home but this time from the dinning room! I remember have to try hide the half ton screen printing machine every time the landlord came round, we even rigged it up on wheels for easy rolling!

Finally in 2007 we got a warehouse and haven't looked back since. It's been a rough ride, but when you look back it's been pretty awesome. Making stupid, honest mistakes, realising it's not easy to create a brand, watching your brand develop, taking a viewpoint on environmental issues.

It really does evolve in front of you. Believing in your brand, being passionate about your brand, being your brand, growing your brand has to be at the same time the most tiring, the most rewarding, the most draining and the most uplifting experience.

It certainly does not make you rich. It gives you grey hairs, endless hours of work, gone are the spontaneous holidays and the long lazy Sundays. In return it gives you a sense of fulfilment, pride, loyalty and it's yours to share. IAMWHY, because I am.

The IAMWHY range is designed inhouse and we print every item to your order, each garment is individually printed by Mike or myself. We use a manual printing machine, this means every item printed will be slightly different from the previous one, making it unique for each customer.

We source environmentally friendly suppliers and fairwear suppliers whenever possible to promote ethical trade. 90% of the 2009 IAMWHY range is fairwear & environmentally friendly, which we are quite proud of.

The IAMWHY range has styles to suit all needs from washed hoodies to longsleeve tees, vintage tees to urban style shirts and vest for men, the ladies range consists of halternecks, vests, vintage tees, longer length tees, different necklines and washed hoodies.

IAMWHY clothing company sells Surf, Skate and Snowboard clothing with an edge for men and ladies. The company slogan IAMWHY, because i am speaks for itself.

With all orders IAMWHY gives away free stickers, catalogues.

To all of you, from all of us at IAWMHY Clothing Company - Thank you for supporting us!

IAMWHY… because i am
Please feel free to contact us if you have any quieres or would like to know even more.

Code of Conduct
• Suppliers ensure that the product they buy is bought from manufacturers that meet standards and is made in an environment that follows that country's policies.
• The manufacturing premises have to comply with ethical working conditions.
• The manufacturer has to follow environmental guidelines with regards to waste, soil and chemical usage.

Ethical Associations
• The Fair Wear, the Fair Labour and the Wrap associations ensure working conditions are met to a set standard that is accredited.
• That workers are of the correct age, are paid the correct salaries and have the basic living conditions as well as education opportunities.

Environmental Associations
• Oeko-Tex certified is just one of these associations that concentrate on the environment sustainability.
• Setting guidelines to ensure garments are free from chemicals.
• Wastewater is treated and does not pollute rivers, killing the fish, making the water unfit for animals and crops and humans.

IAMWHY contribution to helping the environment.
• Source stock from reputable suppliers that are involved in the above associations – in operation
• Only pack in recycle boxes and plastics – in operation
• Reuse all cardboard, paper components in the business where possible - in operation
• Switch off all sockets - in operation
• Use energy saving lighting - in operation
• Clean waste water with green products – testing stage
• Use Ecover soap liquid and fabric softener - in operation

Whistler Blackcomb Mountain - Go small or go home!..

When this movie 'Whistler Blackcomb' was released it spread like wildfire in the ski and snowboard community, and prompted a lot of questions… mainly “How the heck did they do that?” Mountain Life contributor Mike Berard caught up with Switchback Entertainment owner, producer, filmmaker and pro skier Mike Douglas to find out. Read interview here.